The stablecoin issuer said Apple Pay support allows traditional businesses to experience the benefits of crypto settlement while allowing crypto businesses to engage with non-crypto-using customers.
Circle, the issuer of the United States dollar-pegged stablecoin USD Coin (USDC) has added support for Apple Pay — with the intention of bringing the crypto and traditional payment systems closer together.
Circle made the announcement in a Nov. 15 blog post, suggesting it may boost sales for crypto-native businesses as they can facilitate traditional payments from non-crypto-using customers while enabling customers to “buy crypto with Apple Pay on their preferred exchange.”
According to Circle, the addition of Apple Pay support will benefit traditional businesses by allowing them “to shift more retail payments to digital currency.”
Apple Pay is available to “eligible businesses” and claims to enable it is “a simple process.” Meanwhile, customers who checkout with Apple Pay at participating firms will finalize the transaction, as usual, using Apple’s Face ID or Touch ID.