“You’ve acquired the shopper, and now it’s time to deliver on your customer promise. This is where SoundCommerce comes in.”

“SoundCommerce is poised to capitalize on the value of operations data, beginning with the massive and growing consumer goods and D2C industries,” Neil Sequeira, managing director at Defy Partners who has joined the SoundCommerce board, said in a statement. “While everyone else prioritizes marketing, Amazon.com has proven that modern, intelligent operations are paramount to retail…

The round was led by Defy Partners with participation from Voyager Capital of Seattle, Stage Venture Partners of Los Angeles, the Alliance of Angels and other investors. In conjunction with the financing, Neil Sequeira, Co-founder and Managing Director at Defy Partners, joins SoundCommerce’s board of directors.

“SoundCommerce is poised to capitalize on the value of operations data, beginning with the massive and growing consumer goods and D2C industries,” said Neil Sequeira, Co-founder and Managing Director at Defy Partners. “While everyone else prioritizes marketing, Amazon.com has proven that modern, intelligent operations are paramount to retail success.”

The round was led by Defy Partners, with participation from Advancit Capital and FJ Labs. Early Skubana backer Brian Lee  — who co-founded The Honest Company, ShoeDazzle and LegalZoom, and is also involved as a Defy Sage — is joining Skubana’s board of directors.