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Novi is building a B2B marketplace for brands that care about sustainability

It’s that old chestnut: You are a fancy-pants brand wanting to make a product that makes you feel all warm and fuzzy inside because you only use fair-trade, sustainably grown ingredients and materials, but you don’t know where to turn. Next thing you know, Novi comes bursting through the wall holding a freshly squeezed pitcher of solutions to all your problems, newly backed by a $40 million bundle of checks from TigerDefy and Greylock.

NFT Startup Unblocked Raises Seed Round At $90 Million Valuation From Tiger Global, Dapper Labs, Jay-Z

Harrison Wang has a theory: More people would buy non-fungible tokens, or NFTs, if this category of blockchain-based art and trading cards were called something else.

“I think when people think NFT’s, it’s just daunting for them,” he says. “So that’s why we’ve been calling them ‘digital collectibles.’ It’s also why we rebranded.” Yes, investor and early customer feedback informed him and his cofounders that the name for their The Non Fungible Token Company stunk. So they’ve changed it to, simply, Unblocked, a nod to the startup’s mission to remove some hurdles to purchasing NFTs.

Synchrony CareCredit Teams With Pawlicy Advisor for Pet Healthcare Financing

Consumer financial services firm Synchrony is collaborating with pet insurance marketplace Pawlicy Advisor to introduce pet healthcare financing. Synchrony’s CareCredit, a financing solution for veterinary care, will be available in the Pawlicy Advisor pet insurance marketplace.