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“We’re definitely solving a problem in music that people don’t realize they have,” he said, comparing it to watching an old TV and thinking it was fine, until you had the chance to watch in HD: “Now, sports that’s not in HD looks crappy.”

“We are democratizing sound at live events,” said Marc Ruxin, CEO of Mixhalo. “Think of it like HD for your ears. HDTV introduced an improved viewing experience that people didn’t even know they were missing. Mixhalo is doing the same for audio at live events: We are creating a new paradigm for the audio experience…

Mixhalo CEO Marc Ruxin says the company is “definitely solving a problem in music that people don’t realise they have”, comparing it to watching television in the pre-HD age. “Now, sports that’s not in HD looks crappy,” Ruxin explains.

As part of today’s announcement, Foundry’s Ryan McIntyre will join the Mixhalo board of directors alongside CEO Marc Ruxin and founder/chief creative officer Mike Einziger. “Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost. We are democratizing sound at live events,” said Ruxin in a released statement.

“Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost. We are democratizing sound at live events,” said technology and media industry veteran Marc Ruxin, who took the helm as CEO at the beginning of the year to accelerate the growth of the business. “Think of it like HD…

Mixhalo’s technology provides a real-time audio experience delivered directly to attendees’ phones and headphones without relying on the venue’s Wi-Fi or cell network. Mixhalo creates its own wireless channel at an event from which high-fidelity sound can travel directly from an event’s sound mixer or PA system to an audience member’s ears.

“You’ve acquired the shopper, and now it’s time to deliver on your customer promise. This is where SoundCommerce comes in.”

The round was led by Defy Partners with participation from Voyager Capital of Seattle, Stage Venture Partners of Los Angeles, the Alliance of Angels and other investors. In conjunction with the financing, Neil Sequeira, Co-founder and Managing Director at Defy Partners, joins SoundCommerce’s board of directors.

“SoundCommerce is poised to capitalize on the value of operations data, beginning with the massive and growing consumer goods and D2C industries,” Neil Sequeira, managing director at Defy Partners who has joined the SoundCommerce board, said in a statement. “While everyone else prioritizes marketing, Amazon.com has proven that modern, intelligent operations are paramount to retail…

Skubana, a startup promising to help e-commerce business manage what can be a dizzying array of logistical challenges, is announcing that it has raised $5.4 million in Series A funding.