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Two Amazon veterans just raised $6.5 million for an analytics tool that gives smaller companies the data insights they need to compete with Amazon itself

SoundCommerce is a one-stop shop for any e-commerce company trying to manage multiple points of sale across Amazon, a website, and a traditional storefront. The software aggregates data across the tens of vendors any one company might be using, like site builder Shopify or returns processing software Returnly, to manage parts of the business to…

Skubana raises $5.4M for its e-commerce operations software

The round was led by Defy Partners, with participation from Advancit Capital and FJ Labs. Early Skubana backer Brian Lee  — who co-founded The Honest Company, ShoeDazzle and LegalZoom, and is also involved as a Defy Sage — is joining Skubana’s board of directors.

SoundCommerce Closes $6.5M Seed Round Led by Defy Partners

“SoundCommerce is poised to capitalize on the value of operations data, beginning with the massive and growing consumer goods and D2C industries,” said Neil Sequeira, Co-founder and Managing Director at Defy Partners. “While everyone else prioritizes marketing, Amazon.com has proven that modern, intelligent operations are paramount to retail success.”

What Does A Typical Career Path Look Like For A Venture Capitalist?

There truly is no typical career path in venture capital anymore. VC was once a cottage industry that sprung up from executives at leading companies like Fairchild Semiconductor. Then for a number of years, many of the best VCs like John Doerr, Jim Breyer, and Peter Wagner usually attended Stanford or Harvard for undergraduate and…

Defy Partners names former Eventbrite exec as partner

“As a former founder, operator, and executive from startup creation through IPO, I deeply understand and appreciate all of the ups and downs along the entrepreneurial journey,” Rothenberg wrote on Defy’s website.