Brian Lee
Defy Sage

Brian is one of the world’s leading experts in building consumer and commerce brands. He’s a reformed lawyer who saw the opportunity to revolutionize the legal market to help people who couldn’t afford or deal with the traditional system by creating LegalZoom from scratch. As the first CEO, he grew revenue to well over $300m and successfully sold the company multiple times. As a serial entrepreneur, he with his wife Mira, co-founded ShoeDazzle as a revolutionary way to customize fashion. He grew the company to $100m in revenue and merged it with JustFab. Following the birth of his first child, he partnered with Jessica Alba and Christopher Gavigan to create The Honest Company, the leading healthy product company in the world. As CEO, he grew the company to $300m in revenue in 3 years. The Honest Company is now public (HNST) with a market capitalization of $2b. Shortly after, LegalZoom also went public (LZ) with a market capitalization of $7b.

Most recently Brian co-founded and partnered with Kobe Bryant on the creation Art of Sport and several other emerging companies. Brian was named one of the “25 most notable Korean-American entrepreneurs” by Forbes magazine in 2009. In 2014, he was commended as the Emerging Entrepreneur of the Year by EY Entrepreneur of the Year.

Before his startup career, Lee was an attorney with Skadden, Arps, Slate, Meagher & Flom and a former manager at Deloitte. Lee attended Servite High School in Anaheim, graduated with at B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law. Brian has been a close friend and supporter, working with the Defy team for over a decade.

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