generic Italian >> authentic La Dolce Vita


defy leader


Building an Italian lifestyle brand led by Giada DiLaurentiis through her authentic love for the county and incredible storytelling.

why Giadzy?

We met Giada when our amazing Sage, Brian Lee, called us to say he had seeded another incredible personality and that the company was showing early signs of success. Then we met Giada and her incredible storytelling combined with her truly authentic love for the country in which she was born, convinced us she was building a potentially massive lifestyle brand and we were excited to partner.
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