Novi - defy vc

Novi

questionably opaque >> radically transparent

ceo & co-founder

Kimberly Shenk

Kimberly Shenk

ceo & co-founder

Kimberly Shenk

defy leader

Brian Rothenberg

about

Source & verify ingredients for consumer goods.

why Novi?

We believe in backing the best people we know, so we feel lucky to have backed Kimberly Shenk from Novi's inception. Kimberly worked closely with Brian at Eventbrite, and he was her first investor call. Today Novi's the leading B2B marketplace for raw ingredients, bringing transparency to consumer products.

Novi is building a B2B marketplace for brands that care about sustainability

TechCrunch // Novi

Novi lands $1.5M to help CPG companies source clean, safe ingredients

TechCrunch // Novi

Forbes

Novi Raises $10.3 Million For Its B2B Marketplace Of Sustainable Suppliers

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