Reactor is a low code intelligent pipeline that connects and models data so business stakeholders can optimize business functions and decisions. Built for companies of any size or complexity, Reactor transforms your unique data infrastructure into an easy-to-use, no-code environment that’s accessible to everyone—no engineering degree required.

SoundCommerce’s fantastic, trusted team played a large role in defy's investment. Neil has been friends with executives at the company for more than 20 years and SoundCommerce CEO Eric Best has previous exits to both Amazon and Liberty Interactive. There is no better leader for this business.